The Globe and Mail

You'd think it wouldn't be a big deal to perform an act as small as opening a window. Or that singing schoolchildren and their teachers strolling underneath the tree canopy outside could increase productivity. That there's a nice coffee and sandwich shop down the way shouldn't be revolutionary. Yet, these are some of the reasons employees of Maverick Public Relations Inc. look forward to going to work. The reason is that each workday morning, they head to the Annex, one of Toronto's prime residential neighbourhoods, where Maverick has offices at 37 Madison Ave., once the home of Lewis Lukes, contractor. It wasn't always so. Five years ago, Maverick (and life) partners Julie Rusciolelli and Gerry Riddell were paying $18,000 a month for office space in a tower at Bloor and Church streets.