The Globe and Mail

Start to build it, and they will write about it. The "it" in this instance is Toronto's much-vaunted cultural renaissance, in particular, the construction of new or expanded homes for organizations whose acronyms -- AGO, TIFF, ROM, OCAD -- have become as familiar as those of the Royal Canadian Mounted Police and the Canadian Broadcasting Corporation. "They" are the prominent American and British publications that are writing complimentary articles about what's happening here, the most recent of which, The Wall Street Journal, is poised to run a much-anticipated feature this month that includes chats with the heads of the Royal Ontario Museum and the Art Gallery of Ontario, among many others. Writer David D'Arcy doesn't want to talk about it, but the buzz among local culturati is intense: "I believe the story is in fact-checking mode right now!" one arts executive said this week. And the best part? The Wall Street Journal has a well-heeled, influential circulation of almost 2.1 million -- many of whom have a pronounced taste for the pleasures of what's now called "cultural tourism."