The medium is the message - Canadian Architecture News

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The medium is the message

Archiseek / Canada / News / 2004 / February 2

The unveiling of Frank Gehry's design for the Art Gallery of Ontario last week in Toronto provoked a rash of feature stories on the "Bilbao effect." Mr. Gehry stunned the world with his sculptured dream of a museum in Spain seven years ago, and drew enormous attention and resources to the place as a consequence. Was this latest unveiling in Toronto just another knock-off in the attention-grabbing game of third-rank cities hanging their hopes on a Hail Mary pass called splashy architecture thrown by international design gurus?

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